About Me

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Delicate designs with an illustrative edge - highly detailed surface pattern and illustration, inspired by life and created with love. Sarah Fleming is a graduate of Cleveland College of Art & Design, where she studied Textiles and Surface Design, specialising in design for the home furnishings and greetings market. Inspired by the detail and beautiful patterns found in nature and her surroundings, Sarah is motivated to achieve beautiful, highly informative observational drawings. She showed an interest in Art from a very early age and has developed a great passion for Textiles and Surface Design. This huge passion spurs her on to work extremely hard, full of enthusiasm to create new and exciting design ideas. Sarah has developed a detailed, tight drawing style which helps her to achieve her beautiful observational drawings. However, she is also able to work in a very sketchy, illustrative style too - showing her as a very versatile designer, capable of adapting where relevant to confidently produce designs for both the commercial and more niche markets. For work enquiries please contact Sarah at sarahfleming11@hotmail.com

Saturday, 19 February 2011

Hallmark Project

It's definitely true when people say that weddings = stress!
I've chosen to do wedding gift ranges for my project with Hallmark and after 10days into it I have only just begun to start drawing and getting my thoughts together.
So many ideas, inspirations and influences but I think I am finally starting to get somewhere, phew!

Having done alot of market research I have found that alot of wedding gift ranges are kept quite safe; plain, neutral colour palettes, florals, bows and floaty fonts. So, I've decided I am going to try something new, bring in a little colour and more interesting imagery.
My moodboard shows the look I am going for - a vintage feel using photographs from my trip to paris and old family weddings combined with hand drawn imagery florals, jewellery, shoes, hats, bows, silverware, cake stands ettc. to create interesting, quirky collaged designs.
(images of this and my drawing sheets to be posted soon!)

And my beautiful Valentine's floral arrangement may have to be included somewhere!

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