About Me

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Delicate designs with an illustrative edge - highly detailed surface pattern and illustration, inspired by life and created with love. Sarah Fleming is a graduate of Cleveland College of Art & Design, where she studied Textiles and Surface Design, specialising in design for the home furnishings and greetings market. Inspired by the detail and beautiful patterns found in nature and her surroundings, Sarah is motivated to achieve beautiful, highly informative observational drawings. She showed an interest in Art from a very early age and has developed a great passion for Textiles and Surface Design. This huge passion spurs her on to work extremely hard, full of enthusiasm to create new and exciting design ideas. Sarah has developed a detailed, tight drawing style which helps her to achieve her beautiful observational drawings. However, she is also able to work in a very sketchy, illustrative style too - showing her as a very versatile designer, capable of adapting where relevant to confidently produce designs for both the commercial and more niche markets. For work enquiries please contact Sarah at sarahfleming11@hotmail.com

Sunday, 30 October 2011

Print, print, print!

This past week has been very hectic - digitally printed two designs which look fab and a few others almost ready to be printed, drawn out 5 koda traces for 3 designs ready to experiment with screen print techniques, bought and dyed lots of fabric for backgrounds ready to print on.
I am really pleased with how everything is going so far and very much looking forward to getting into the print rooms and experimenting!

Thursday, 27 October 2011


Doing some research at Uni and happened to stumble across the lovely work of Nathalie! Her designs are so fresh and feminine, I love it!
Would definitely recommend a little peek at her website

Saturday, 15 October 2011

Brain is buzzing..

I have been up and awake for just two hours and already have another design!
This one is also a further development of an initial design that I played around with. The sketchy floral and foliage motif is taken from a simple stick & ink drawing which did not look very appealing in my sketchbook, but once scanned into Photoshop and manipulated it has come alive! I simply but together a block repeat and duplicated that layer four times, changing the colours, rotating and overlaying them. For such a simple linear pattern, I think the overall design looks really effective.

Friday, 14 October 2011

Such a busy bee!

Today has been super busy - full day at uni, digital print workshop getting ready to print some test samples, drawing out repeat layouts onto tracing paper ready to transfer onto koda trace to experiment with screen print, more photoshop designs! I think it is fair to say I am working really hard on this project and really enjoying it!

This design is a development of the sparrow repeat that I showed in an earlier post with the cream background. I wanted to create a placement print with the motifs instead and I am really pleased with this outcome. Similar to the other placement print that I showed yesterday I think that this design could be used on a variety of products including curtains, cushions and blinds. I think this colour scheme works better than the last and fits in well with my theme "The Secret Garden"; the dark background and flat floral/foliage pattern on the bottom are dark and mysterious but the birds pop out from the design in brighter colours.

I have taken out the branch on this design where the bird sat on top of and put it on top of the flowers instead. This is due to the branch being used in another one of my designs and repeating imagery would limit potential selling opportunities in the future. I have made the flowers a little brighter this time to add a touch more colour to attract the eye which I think works nicely.

What do you think?

Thursday, 13 October 2011

further experimentation...

I have been busy again this morning with more design development ideas.
After a brief tutorial yesterday, I have decided that my earlier designs may be too commercial, and although they are beautiful and I am very pleased with them, I need to take the opportunities that I have whilst still at University to be as experimental and creative as I can be.
I am very used to being quite tight and precise with everything that I design - be it drawing, designing repeat layouts, printing etc. but I also need to play around with being a little looser, more abstract with the way that I work to be as versatile a designer as I can.

The design above is taken from the earlier idea with the flowers and mirrored magpies.
I have taken the other motifs out as they created a design very similar to what is already on the market and I need to be innovative with my ideas. So I have created a background in a similar way to that on the previous design, but added further layers - mirroring, rotating and changing the opacity using Photoshop to create quite an abstract base to work on.
I then took a section of branch next to the magpie and repeated it over the design, rotating and mirroring to produce the look of intertwined branches.

This similarly is taken from the previous magpie design, but instead of creating a repeat pattern I decided to design a placement print. I see this perhaps being used as curtains, bedding or cushion covers - the floral pattern along the bottom creating a pretty trim running along the edge of the product with the bird sitting in the corner.

This design consists of one sketchy floral motif repeated in different sizes and orientations overlaid to produce an abstract, quirky pattern.

I am really looking forward to the next few weeks and experimenting with design development even further. I hope after attending digital print and laser/robo cutter workshops I will be filled with even more creative ideas to produce some very innovative designs.

Wednesday, 12 October 2011

Design Development - initial ideas

I have been playing around with some design ideas using Photoshop for the past few days and feel I have created some really interesting initial designs.
I wanted to create designs that have quite a dreamy, mysterious feel taken from my visit to The Lost Gardens of Heligan in Cornwall - the grounds of a large country house, which was known as the “Sleeping Beauty” after being neglected for hundreds of years, overgrown with weeds but has now been revived, full of beautiful florals.

I love the colour scheme; I think it is dark and sophisticated with hints of brightness which attract the eye.
I am excited to continue working with design development and pushing these ideas even further to create a range of unique, creative furnishing fabrics.

Tuesday, 4 October 2011

Minor Project - selection of drawings

Third and Final year!

So I haven't posted for a while due to being massively busy with preparations for my final year at CCAD! - very scary, it's passing far too quickly!

I've been busy collecting research and imagery for my Minor project, for which I will be designing a range of furnishing fabrics using florals, foliage, butterflies, birds and insects as my theme.
Inspired by my time at Kate Usher and some of the beautiful designs I saw at this years New Designers show, I am hoping to play around with Photoshop and develop some really well executed digital designs, a technique I am yet to experiment with during my degree.

My collection of initial drawings is steadily growing, photos of which I will post soon, along with the concept boards I put together - showing inspirations, market research and colour, to give you all an idea of what I am working on!