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Delicate designs with an illustrative edge - highly detailed surface pattern and illustration, inspired by life and created with love. Sarah Fleming is a graduate of Cleveland College of Art & Design, where she studied Textiles and Surface Design, specialising in design for the home furnishings and greetings market. Inspired by the detail and beautiful patterns found in nature and her surroundings, Sarah is motivated to achieve beautiful, highly informative observational drawings. She showed an interest in Art from a very early age and has developed a great passion for Textiles and Surface Design. This huge passion spurs her on to work extremely hard, full of enthusiasm to create new and exciting design ideas. Sarah has developed a detailed, tight drawing style which helps her to achieve her beautiful observational drawings. However, she is also able to work in a very sketchy, illustrative style too - showing her as a very versatile designer, capable of adapting where relevant to confidently produce designs for both the commercial and more niche markets. For work enquiries please contact Sarah at sarahfleming11@hotmail.com

Thursday, 13 October 2011

further experimentation...

I have been busy again this morning with more design development ideas.
After a brief tutorial yesterday, I have decided that my earlier designs may be too commercial, and although they are beautiful and I am very pleased with them, I need to take the opportunities that I have whilst still at University to be as experimental and creative as I can be.
I am very used to being quite tight and precise with everything that I design - be it drawing, designing repeat layouts, printing etc. but I also need to play around with being a little looser, more abstract with the way that I work to be as versatile a designer as I can.

The design above is taken from the earlier idea with the flowers and mirrored magpies.
I have taken the other motifs out as they created a design very similar to what is already on the market and I need to be innovative with my ideas. So I have created a background in a similar way to that on the previous design, but added further layers - mirroring, rotating and changing the opacity using Photoshop to create quite an abstract base to work on.
I then took a section of branch next to the magpie and repeated it over the design, rotating and mirroring to produce the look of intertwined branches.

This similarly is taken from the previous magpie design, but instead of creating a repeat pattern I decided to design a placement print. I see this perhaps being used as curtains, bedding or cushion covers - the floral pattern along the bottom creating a pretty trim running along the edge of the product with the bird sitting in the corner.

This design consists of one sketchy floral motif repeated in different sizes and orientations overlaid to produce an abstract, quirky pattern.

I am really looking forward to the next few weeks and experimenting with design development even further. I hope after attending digital print and laser/robo cutter workshops I will be filled with even more creative ideas to produce some very innovative designs.

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