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Delicate designs with an illustrative edge - highly detailed surface pattern and illustration, inspired by life and created with love. Sarah Fleming is a graduate of Cleveland College of Art & Design, where she studied Textiles and Surface Design, specialising in design for the home furnishings and greetings market. Inspired by the detail and beautiful patterns found in nature and her surroundings, Sarah is motivated to achieve beautiful, highly informative observational drawings. She showed an interest in Art from a very early age and has developed a great passion for Textiles and Surface Design. This huge passion spurs her on to work extremely hard, full of enthusiasm to create new and exciting design ideas. Sarah has developed a detailed, tight drawing style which helps her to achieve her beautiful observational drawings. However, she is also able to work in a very sketchy, illustrative style too - showing her as a very versatile designer, capable of adapting where relevant to confidently produce designs for both the commercial and more niche markets. For work enquiries please contact Sarah at sarahfleming11@hotmail.com

Monday, 12 August 2013

Visual Imprint - rebrand!

The company that I interned with in Australia have gone through a bit of re-branding.

Formerly known as Belladonna Digital Imaging, the digital print company now trade as Visual Imprint
They are a home-grown Australian business who offer an exclusive and unique custom print service on a comprehensive range of Interior surfaces including wall coverings, soft furnishing fabrics, upholstery leather and vinyl, canvas, glass, ceramic tiles and much more!

As part of their re-launch, they recently exhibited at the Design + Decoration Expo in Melbourne, Australia.
I was super excited to hear that some of the designs I created for them during my internship would be displayed on their stand on various different products.


This has always been one of my favourite patterns that I created for Visual Imprint, so I was ecstatic to find out that it would be used to reupholster this super cool chair especially for the stand 


Then after what felt like eternity, the update came through whilst I was on holiday....



The chair at the show!!!
How fantastic does it look?!
The whole stand looked amazing, really showing the vast design and print capabilities of this amazing company. 




And let's not forget the beautiful cushions on display!
A few of my designs are in there and I even get a mention, which I cant thank Suzi & Denis enough for. I really appreciate all of the recognition they give me.

If you are looking for a custom digital print service, I can't recommend this company highly enough!

So there you have it.
What do you think of the designs and products?
Did you go to the Design + Decoration Expo yourself? What did you think?


Sarah x


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